JAPAN

Japan

From Kyoto’s thousand-year-old festivals to Hokkaido’s flower fields, discover the Japanese respect for manners, seasons and the gods.

Photo: Basile Morin · CC BY-SA 4.0

City guides

Start with a city

Every city guide has a timeline, stories of local figures, must-see sights, festivals and local etiquette.

Furano · photo 1

Classic landmarkFurano, Hokkaido

Furano

Lavender fields and the Patchwork Road: a purple dream of northern summer

Otaru Canal · photo 1

Classic landmarkOtaru, Hokkaido

Otaru Canal

A canal at night lit by gas lamps: a romantic dusk in a northern port town

First Tadami River Bridge · photo 1

Trending spotMishima, Fukushima

Tadami Line · First Tadami River Bridge

A railway poem of snow country: the postcard view of a train crossing the Tadami River

Blue Pond · photo 1

Trending spotBiei, Hokkaido

Blue Pond, Biei

Cobalt-blue water and dead trees: a dreamscape chosen as a Mac wallpaper

Oirase Stream · photo 1

Hidden gemTowada, Aomori

Oirase Stream

Fourteen kilometres of moss and waterfalls: a poem walked upstream through virgin forest

Nyūtō Onsen · photo 1

Hidden gemSemboku, Akita

Nyūtō Onsen

A tour of seven hot springs: milky secret baths under thatched roofs

Geibikei · photo 1

Hidden gemIchinoseki, Iwate

Geibikei Gorge

In the boatman's song: a river trip through one of Japan's 100 landscapes

Oze · photo 1

Hidden gemWhere Gunma, Fukushima and Niigata meet

Oze

Wetlands of skunk cabbage: walking the boardwalks into the birthplace of Japanese nature conservation

Ōdōri Park · photo 1

Regional favouriteChūō, Sapporo, Hokkaido

Ōdōri Park, Sapporo

A 1.5-km 'green carpet' running through the city centre, the grand stage of Sapporo's festivals all year round. Laid out in 1871 as a firebreak,…

Ōmagari Station on the day of the fireworks competition

Fireworks festivalDaisen, Akita Prefecture

Ōmagari National Fireworks Competition

August 29, 2026

First among Japan's three great fireworks competitions, where the country's top fireworks makers compete side by side — with Japan's only 'dayti…

Lantern floats at the Aomori Nebuta

Summer festivalAomori

Aomori Nebuta Matsuri

August 2 – 7, 2026

Eastern Japan's greatest night festival: giant warrior lanterns about 5 m tall and 9 m wide parade through the city centre to cries of 'Rassērā!…

Akita Kantō Matsuri, 2017

Summer festivalAkita

Akita Kantō Matsuri

August 3 – 6, 2026

A balancing feat at one of Tōhoku's three great festivals: 'kantō' poles about 12 m long, weighing 50 kg and hung with 46 lanterns, are balanced…

Bamboo decorations at the Sendai Tanabata

Summer festivalSendai

Sendai Tanabata Matsuri

August 6 – 8, 2026

Japan's largest Tanabata festival: giant washi Tanabata decorations hang in the arcaded shopping streets stretching for kilometres from Sendai S…

Tachineputa Museum, Goshogawara

Summer festivalGoshogawara

Goshogawara Tachineputa

August 4 – 8, 2026

The 'tallest' of Aomori's three great Nebuta festivals: giant three-dimensional lanterns about 23 m tall and weighing about 19 tonnes (about sev…

Zuihōden

Classic landmarkSendai, Miyagi

Zuihōden

The mausoleum of Date Masamune, the 'One-Eyed Dragon': colourful Momoyama-style buildings deep in a cedar forest.

Goryōkaku in cherry-blossom season

Classic landmarkHakodate, Hokkaido

Goryōkaku, Hakodate

A Western-style star fort: stage of the last battle of the Boshin War, filled with cherry blossom in spring.