JAPAN

Japan

From Kyoto’s thousand-year-old festivals to Hokkaido’s flower fields, discover the Japanese respect for manners, seasons and the gods.

Photo: Basile Morin · CC BY-SA 4.0

City guides

Start with a city

Every city guide has a timeline, stories of local figures, must-see sights, festivals and local etiquette.

Mount Fuji · photo 1

Classic landmarkYamanashi and Shizuoka prefectures

Mount Fuji

Japan's sacred 3,776-m peak, the 'once in a lifetime' place to greet the sunrise

Shirakawa-gō · photo 1

Classic landmarkShirakawa, Gifu

Shirakawa-gō

A snow-country fairy tale of thatched gasshō-zukuri roofs: a farming poem within a World Heritage Site

The Kawaguchiko LAWSON photo spot · 1

Trending spotFujikawaguchiko, Yamanashi

Kawaguchiko Lawson photo spot

A convenience store framed with Mount Fuji: the most magical-realist 'Japanese postcard'

Trending spotFuji, Shizuoka

Fuji Dream Bridge (Yume no Ōhashi)

Steps that seem to lead straight to Mount Fuji: a road bridge 'to the sky'

Shirakawa-gō Light-Up · photo 1

Trending spotShirakawa, Gifu

Shirakawa-gō Light-Up

Warm lights in a gasshō village on a snowy night: a fairy tale on just four nights a year

Jigokudani Monkey Park · photo 1

Trending spotYamanouchi, Nagano

Jigokudani Monkey Park

Snow monkeys in hot springs: the world's only 'monkey spa'

Mishaka Pond · photo 1

Hidden gemChino, Nagano

Mishaka Pond

The model for Higashiyama Kaii's 'Green Echo': fresh green reflected in an acidic pond

Nagoya Castle · photo 1

Regional favouriteNaka, Nagoya

Nagoya Castle

The 'pinnacle of early-modern castles', ordered built by Tokugawa Ieyasu in 1610: golden shachihoko gleam against the sky, and the painted panel…

Nagaoka Fireworks Festival

Fireworks festivalNagaoka, Niigata Prefecture

Nagaoka Fireworks Festival

August 2, 2026

One of Japan's three great fireworks displays, themed on remembrance, recovery and peace: the giant 'shōsanjakudama' and the 'Phoenix fireworks …

Atami Marine Fireworks

Fireworks festivalAtami, Shizuoka Prefecture

Atami Marine Fireworks

Famous seaside fireworks held more than ten times a year: the 'bowl-shaped' bay, surrounded by mountains on three sides, makes the sound roar li…

Fireworks over Lake Suwa

Fireworks festivalSuwa, Nagano Prefecture

Lake Suwa Festival Fireworks

August 15, 2026

Held on 15 August, the main day of Obon: about 40,000 shells rise from the lake, and the natural acoustics of the surrounding mountains make it …

Gujō Odori

Summer festivalGujō, Gifu Prefecture

Gujō Odori

July 11 – September 5, 2026

One of Japan's three great Bon dances and on UNESCO's intangible heritage list: 'step into the circle and you're a dancer'. The whole town dance…

Higashi Chaya District

Classic landmarkKanazawa, Ishikawa

Higashi Chaya District, Kanazawa

Edo's geisha district across the Asano River: latticed teahouses, stone paving and a thin layer of gold leaf.

Takayama's Sanmachi old streets

Classic landmarkTakayama, Gifu

Hida-Takayama

The machiya streets of 'Little Kyoto' and the only surviving Edo-period intendant's office, hidden among the mountains of Hida.

The keep of Matsumoto Castle

Classic landmarkMatsumoto, Nagano

Matsumoto Castle

A black-walled National Treasure keep, one of only 12 original castle keeps left in Japan, backed by the Northern Alps.

The Kotoji stone lantern in Kenroku-en

Classic landmarkKanazawa, Ishikawa

Kenroku-en, Kanazawa

The daimyō garden of the million-koku Kaga domain: the Kotoji lantern and snow-roped pines, with a different face in every season.