A pedestrian shopping street in central Asahikawa

City guide · 旭川 Asahikawa

Asahikawa

Hokkaido's second city: a northern gateway settled by soldier-farmers, home to a famous zoo, sake and powder snow

Photo: MIKI Yoshihito · CC BY 2.0

Asahikawa is the second-largest city in Hokkaido and the gateway to the Daisetsuzan mountains, Sounkyo Gorge, and Furano. The city has more than 130 rivers and more than 740 bridges; its crafts, sake, and zoo are all well known, and winter is the season of powder snow and the snow festival. Also worth a visit in the city is Asahi Bridge, a steel bridge completed in 1932 and the symbol of Asahikawa; Heiwa-dori Shopping Park, running north from Asahikawa Station, is Japan's first permanent pedestrian street, lined with sculptures and small shops; and at the Otokoyama Sake Brewery Museum you can learn about sake brewing and taste the sake.

History

How the city came to be

Asahikawa is a northern Hokkaido hub built by soldier-settlers: Asahikawa Village was established in 1890 and tondenhei soldier-settlers soon arrived to open up the land, the city was established in 1922, Asahi Bridge was completed in 1932 and became the city's symbol, Heiwa-dori Shopping Park opened in 1972 as Japan's first permanent pedestrian street, and the city joined the UNESCO Creative Cities Network as a City of Design in 2019.

  1. 1890Asahikawa Village is established, and tondenhei soldier-settlers soon arrive to open up the land
  2. 1902In January a temperature of −41 °C is recorded, the lowest ever measured in Japan
  3. 1922The city is established on August 1
  4. 1932Asahi Bridge is completed and becomes the city's symbol
  5. 1972Heiwa-dori Shopping Park opens as Japan's first permanent pedestrian street
  6. 2000The city becomes a core city on April 1
  7. 2019On October 31 the city joins the UNESCO Creative Cities Network as a City of Design

Before you go

Rules to know in Asahikawa

All etiquette & taboos →

Local customsTippingCountry-wide guidance · 日本

There is no tipping in Japan

Do

  • Say thank you with 'arigatō gozaimashita'

Don’t

  • Pressing loose change on staff

Japan is a no-tipping country and bills usually include service; if you press a tip on staff, some will politely refuse.

Verified Oct 19, 2026Source: JNTO: Japanese table manners

Cultural sensitivitiesEveryday mannersCountry-wide guidance · 日本

Take off your shoes when you see a genkan (entrance step)

Do

  • Take off your shoes at the entrance of homes, some restaurants, temples and hot-spring facilities
  • If unsure, look for a shoe rack or slippers at the entrance

Don’t

  • Stepping onto tatami or indoor wooden floors in shoes

It is seen as very rude.

Verified Oct 19, 2026Source: JNTO: Japanese etiquette

Cultural sensitivitiesPublic transportCountry-wide guidance · 日本

No phone calls on trains and the shinkansen; queue to board

Do

  • Put your phone on silent; on the shinkansen, take calls in the area between carriages
  • Queue at the marked spots on either side of the train door, and let people off before you get on
  • Give priority seats to older people, pregnant women and passengers with limited mobility

Don’t

  • Talking on the phone or playing sound aloud in the train

Not illegal, but you will get looks and a reminder from the conductor.

Verified Oct 19, 2026Source: JNTO: Japanese etiquette

Regional deep dives

Read deeper into each place

Asahiyama Zoo

Hokkaido · Zoo / Family science education

Asahiyama Zoo

Japan's northernmost zoo, famous for "behavioral exhibits" — the animals act according to their nature, and people are just quiet observers.

Explore the local guide ↗

Source leads: Asahiyama Zoo official site, Asahikawa City official tourism information, JNTO Asahikawa introduction.

Image source · 欅 (Keyaki) · CC BY-SA 3.0

Source leads are being checked individually; confirm travel details with local official notices.

Sources