Chichibugahama · photo 1

Chichibugahama Beach

父母ヶ浜 · Mitoyo, Kagawa

Photo: Photos of Japan · CC0

'Japan's Uyuni': a sky mirror on the tidal flats at low tide

Know before you go

  • Taboos: lying down for reflection shots and blocking others' spots, and occupying the car park for long.

This article is Not yet verified. Please check official announcements for prices, opening hours and dates.

Why it’s popular

A shallow beach about 1 km long where pools on the flats at low tide act as mirrors; around 2016 its 'sky mirror' photos went viral on social media, earning it the name 'Japan's Salar de Uyuni', and visitors soared from a few thousand a year to more than 500,000. Tutorials for 'reflection silhouettes' and 'sunset mirrors' are perennially popular on Xiaohongshu and Instagram, and the Mitoyo tourism website even publishes a daily 'low tide × sunset' timetable.

Culture

Culture & customs

Background

Originally an ordinary swimming beach, 'Chichibugahama' is said to take its name from 'father's grave' and 'mother's grave' that once stood nearby; today it's a model of 'community-led regional revitalisation' — cafés, volunteer photography services and whole-house rentals have grown up around the flats, and its sunset has been chosen as one of 'Japan's 100 sunsets'.

Local customs

  • On the flats at low tide go barefoot or wear sandals that can get wet — leather shoes will sink into the mud
  • take turns for photo spots and don't monopolise a pool for long
  • take your rubbish with you and don't disturb creatures on the flats.

Religion & beliefs

None. Fishermen of the Seto Inland Sea have long worshipped at Kotohiragū (guardian of the sea), which you can visit on the way.

Etiquette

Etiquette & taboos

Don’t DON'T

Taboos: lying down for reflection shots and blocking others' spots, and occupying the car park for long.

Locals appreciate DO

Local volunteers offer free photography help and appreciate visitors who 'say thank you and are punctual'

Plan your visit

Practical info

Best timeThe key is a day when 'low tide coincides with sunset'; spring and autumn are best (summer is often cloudy, and winter light is weak)
Getting thereFrom JR Takuma Station by community bus (weekdays) or by car (about 20 minutes from Zentsūji or Mitoyo-Torisaka IC on the Takamatsu Expressway)

Travel tips

  • The key is a day when 'low tide coincides with sunset'
  • spring and autumn are best (summer is often cloudy, and winter light is weak)
  • the Mitoyo City Tourism Exchange Bureau website lists daily low-tide times
  • access: from JR Takuma Station by community bus (weekdays) or by car (about 20 minutes from Zentsūji or Mitoyo-Torisaka IC on the Takamatsu Expressway)
  • the 'magic hour' before sunset is most beautiful — shoot from a low angle close to the water.

Eat nearby

What to eat nearby

Must-try

  • Sanuki udon
  • Ibukijima sardines / seafood
  • Honetsuki-dori (bone-in chicken leg)

Sanuki udon, Ibukijima sardines / seafood (around Takuma), hone-tsuki-dori (Kagawa's roast chicken leg), olive beef / olive-fed seafood (in the style of nearby Shōdoshima), citrus desserts

Where to eatCafés and restaurants in Nio-chō, Mitoyo (small seaside shops), udon shops around Takuma Station
Dining etiquetteThe beach is a photo spot and residential area — don't eat or leave rubbish on the tidal flats, and don't be loud or block photos at sunset
Typical price per personJPY 1,500–2,800 ≈ CNY 68–126
TipsUdon shops mostly serve only lunch (closing at 14:00), so eat udon first and then watch the sunset.

Prices are typical rates as of October 2026, not exact quotes; CNY equivalents are approximate where exchange rates fluctuate.

Sanuki udon
Sanuki udon
sekido · CC BY 2.0

Photos

Photos

Sources & verification notes
  • In-depth research on Japanese sights (2026-10-15). Sources: Mitoyo City Tourism Exchange Bureau official website mitoyo-kanko.com
  • Wikipedia
  • Nikkei BP.